Understand before you invest.

A calm, intelligent learning environment that prepares first-time investors, before they risk a single euro.

01
The state of things

Most people learn investing from TikTok.

There's a better way.

02
WHAT IS EQTY

Not a broker.
It's a preparation layer.

26Lessons
08Themes
00Financial advice
100% Preparation
Lesson Overview screen
Bronnen screen
Praktische oefening screen
9:41
‹ Lesson Overview ⌒
All themesPer theme
THEME 1 · BASIS
Investing as a process5 lessons
THEME 2 · DUEL
Why invest at all?3 lessons
Investing Explained: goals4 lessons
THEME 3 · DEEPER
Risk and time horizon4 lessons
Building a portfolio3 lessons
HomeLessonsGlossary
9:41
‹Videos⌒
▶
THEME 1 · LES 1
Investing as a process

An intro to the process behind every meaningful investment decision.

HomeLessonsVideos
9:41
‹Lesson 3 · Risk•
STEP 02 · VISUAL
6 steps before investing.
Plot your plan before you commit. Each step builds on the one before.
Read further
Goal setting
Risk analysis
Financial vehicles
Allocation
HomeLessonsGlossary
9:41
‹Glossary⌒
AllAssetsRiskMarkets
Asset

A resource with economic value that you own or control.

Equity

Ownership interest in a company, held as shares.

Liquidity

How easily an asset can be traded without affecting its price.

Volatility

The degree of variation in an asset's price over time.

HomeLessonsGlossary
9:41
‹Reflection · 5/8•
REFLECTION
Is there one thing you've learned this lesson, that you still want to apply?
HomeLessonsGlossary
9:41

Well done.

You completed the foundation of the investment process.

HomeLessonsGlossary
9:41
THEMA 01

What sounds familiar?

ETFs
Risk-spreading
Long-term investing
None of these
EQTY is NOT
  • Trading
  • Hype
  • Stock predictions
  • Financial advice
03
The learning experience

One layer at a time.

01
Onboarding

Calibrating your starting point to adapt the learning experience.

02
Lesson overview

A structured breakdown of the concepts behind investing.

03
Visualisation

Complex mechanisms translated into calm visual explanations.

04
Glossary

Clear definitions without financial jargon overload.

05
Reflection

Short moments to connect lessons to your own thinking.

06
Progress tracking

Track your learning journey layer by layer.

04
AI inside EQTY

AI that teaches.
Not AI that trades.

↗
Adapts explanations to your level

Same lesson. Different depth - based on what you already understand.

⊕
Personalises real-world examples

Examples adapt to your situation, goals and experience level.

×
Never tells you what to buy

EQTY explains mechanisms and thinking, not investment choices.

×
Never gives financial advice

The AI supports learning. The final decisions always stay yours.

Just smarter learning.
05
Philosophy

Designed to slow things down.

— Without
  • No dopamine loops
  • No manipulative UX
  • No fake urgency
  • No addictive notifications
+ With
  • Clarity
  • Process
  • Confidence
  • Long-term thinking
" Investing is not entertainment.
06
Deep app showcase

Detail by detail.

Dark modeLesson interface
Contextual example screen
White modeLesson interface
Contextual example screen white mode
TypographyFilson Pro · Inter
Aa
Filson ProDisplay
InterBody
Micro-interactionsWrong answer state
Wrong answer micro-interaction
Design systemDarkmode · Colors
Surface Card#1E2738
Active Surface Card#1A2A42
Primary#F2F4F6
Secondary#B4BCC6
Accent#FFD500
Divider#6F7782
Design systemWhitemode · Colors
Surface Card#F8FAFD
Active Surface Card#FFFFFF
Primary#111317
Secondary#374151
Accent#FFD500
Divider#E6EBF2
07
Branding & design

Premium. Calm. Intelligent.

Icon · Black
EQTY accent icon
Icon · Accent
Palette
Primary dark#12161C
Surface card#1B2432
Accent#FFD500
Light surface#F2F4F6
Display
Aa
Filson pro
Body
Aa
Inter
08
Vision

Most people are taught how to buy. Very few are taught how to think before buying.

EQTY was built for that missing phase,
the layer between not knowing and starting to invest.

Ready to start learning?

EQTY launches soon. Early-access members get the first wave of lessons and a personal onboarding.

Thanks — we'll be in touch.